Standing Out in the Music Industry: Building Your Brand

WORKSHOP OUTLINE

1) How does video, photography, fashion + style fit into and create artist branding?

2) The various ways video can be used to build a career and buzz: concert video/live performance, music video, behind the scenes, the studio behind the scenes, interviews, documentary, electronic press kit, video in newsletters, live video, Instagram video

3) Various avenues to promote videos and your brand

4) We will go over basic composition, sound recording, message and style on mobile phones

5) We will give enlightenment on the process of working with a Director/Filmmaker and how videos are made from concept through post-production.

6) We will give examples of how videos, photos, and marketing have made specific artists popular, loved by their audiences and how videos have made careers and given us memorable associations with music coordinating with record sales.