How to Hack the Playlisting Game – Getting Heard
How to Hack the Playlisting Game – Getting Heard It’s probably no new news that playlists are a big deal. They are hard to avoid… and kind of just pop up everywhere. Music bloggers, music news sites, magazines, streaming services (Spotify, Apple Music, Pandora), brands, radio stations and bands are common curators of such playlists (one of my favorites is the Indie Shuffle). Playlists are great for the listener: hitting play is mindlessly easy, and exposes the listener to unknown songs in a style they’ve already given the nod. For artists, they can also be a major game changer. Take independent singer-songwriter Perrin Lamb, whose album hadn’t gained much traction up until a year after its release. One day he discovered one of his songs had gotten placed on an official Spotify playlist, gaining it more than 10,000,000 views. From zero to hero, by algorithmic magic. This is just an example of how a mindfully placed …
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