How to Hack the Playlisting Game – Getting Heard
How to Hack the Playlisting Game – Getting Heard It’s probably no new news that playlists are a big deal. They are hard to avoid… and kind of just pop up everywhere. Music bloggers, music news sites, magazines, streaming services (Spotify, Apple Music, Pandora), brands, radio stations and bands are common curators of such playlists (one of my favorites is the Indie Shuffle). Playlists are great for the listener: hitting play is mindlessly easy, and exposes the listener to unknown songs in a style they’ve already given the nod. For artists, they can also be a major game changer. Take independent singer-songwriter Perrin Lamb, whose album hadn’t gained much traction up until a year after its release. One day he discovered one of his songs had gotten placed on an official Spotify playlist, gaining it more than 10,000,000 views. From zero to hero, by algorithmic magic. This is just an example of how a mindfully placed …
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Power of Power: Electronic music turning lights on for secondary school in Udaipur, India
Power of Power: Electronic music turning lights on for secondary school in Udaipur, India One of the majestic things about computer music is that it levels the playing field for musicians. Anyone with electricity, a laptop, software, and decent headphones can be a producer, no matter who you are or what corner of the world you come from. As music educators in Los Angeles, basic things like electricity or wifi are easy to take for granted. We’ve grown accustomed to and expecting of these technologies. The sad reality for classrooms in many parts of the world, though, is little or no access to bare necessities like electricity. Imagine, a classroom without electricity. The possibilities realized through electricity are innumerable, the possibilities lost in its absence are unfathomable. So what we have our eyes and ears on right now is the Power of Power campaign which is using electronic music to literally turn the lights on at a …
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